The signage industry, like many others, has had to adjust to a changed atmosphere and considerable uncertainty. Retailers, business owners, and entire industries contemplated how to achieve success in a “new normal.”  The theme of signage trends aligns with companies that are actively refreshing their corporate identity and adapting to change. During a time when consumerism has been fragile, the trends will be deliberate and personalized. Brand owners are in a distinct position to bring new attention to their offering through striking visual communication.